Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, co-founder and chief content material officer at Who What Put on, every episode provides you a direct line to ladies who’re recreation changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to remain tuned.
Like many founders, Priyanka Ganjoo constructed a model out of frustration. Because the founder and CEO of Kulfi Magnificence, a model that has rapidly made waves within the magnificence business by celebrating South Asian tradition via daring, inclusive make-up necessities, she took issues into her personal palms, fully shifting the business’s narrative.
But, not like many magnificence entrepreneurs who develop up experimenting with cosmetics, Ganjoo did not begin carrying make-up till her late 20s. Her skilled journey started removed from the business’s glamour; she launched her profession as a enterprise marketing consultant instantly after commencement. She then joined Estée Lauder, the place she managed world retail technique, finally gaining deep insights into how magnificence merchandise attain shoppers worldwide. She pivoted to the merchandising house when Ipsy recruited her to guide their standard Glam Bag program. On this place, she thrived on curating customized make-up and skincare alternatives for tens of millions of subscribers, honing her eye for what prospects really needed.
As a South Asian lady, Ganjoo grew more and more annoyed by the dearth of illustration she encountered. Whereas sourcing merchandise from numerous manufacturers, she hardly ever noticed her personal heritage, pores and skin tones, or cultural aesthetics mirrored within the choices. This hole impressed a daring imaginative and prescient: to create a magnificence model devoted to celebrating South Asian tradition with vibrant, inclusive necessities that spoke on to underrepresented communities.
Drawing on her intensive background in enterprise consulting, world retail technique, and subscription-based merchandising, Ganjoo was uniquely geared up to show her concept into actuality. She launched Kulfi Magnificence in 2021, specializing in approachable but putting merchandise that honor South Asian traditions and sweetness wants. Only a 12 months later, in 2022, Kulfi grew to become the primary South Asian–owned model to be carried by Sephora—a significant milestone that signaled the business’s rising embrace of various founders and inclusive magnificence.
Hearken to the most recent episode of Second Life to listen to how Ganjoo continues to push the boundaries within the magnificence business. And, preserve scrolling to buy a few of Kulfi Magnificence’s best-sellers.
Kulfi Magnificence
Crease-Proof Lengthy-Put on Hydrating Clear Concealer
Kulfi Magnificence
Smudge-Proof Kajal Kohl Eyeliner Clear Vegan
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