Pondering by traditional L.A. manufacturers, Anine Bing is one which involves thoughts. Based by Anine and Nicolai Bing, the label mixes Scandinavian minimalism with a distinctly Californian standpoint, identified for easy, lived-in items and timeless wardrobe staples. After relocating from Denmark to Southern California in 2012, the road first began out of the couple’s Silver Lake storage. Since then, Anine Bing has grown into a world firm, with storefronts throughout the U.S., the U.Ok., Europe, Australia, and Asia.
For its newest marketing campaign, the model solid somebody whose private type appears like a pure match: singer-songwriter Claire Rosinkranz. Identified for songs like “Yard Boy” and “Dancer,” Rosinkranz isn’t one to chase developments, which aligns with the Anine Bing’s personal method to designing garments.
Beneath, I spoke with Rosinkranz about L.A. type, her favourite pair of Anine Bing denims, and her new album, My Lover, out February 13.
(Picture credit score: Anine Bing)
(Picture credit score: Anine Bing.)
Once you consider L.A. type, what involves thoughts, and the way does that present up in your personal private type?
My model of L.A. feels very totally different from most individuals’s. I grew up, and nonetheless stay, extra in Agoura and Malibu. It is canyons and the seashore and plenty of nature and horseback driving, so I feel it is a very totally different idea of L.A. that I’ve in comparison with others. However for me, I consider bathing fits, and I put on my overalls mainly each single day. It’s extremely, very informal. I might say California cool.
How would describe Anine Bing‘s aesthetic in your personal phrases?
I might say additionally very snug, informal, and effortlessly assured. Once I first placed on a pair of Anine Bing denims, they have been simply the proper match. I really feel like while you’re carrying a perfect-fitting pair of denims, it may well genuinely flip round your total day. I really feel like my temper can closely rely upon how my garments are being worn. I might additionally say timeless. It feels very traditional, and one thing that may’t actually ever exit of favor.
Is there a selected piece from the model you end up reaching for repeatedly?
The Hugh Jean. I completely love them, and so they simply match completely. Additionally, I’ve lengthy legs, and so it’s extremely laborious to seek out denims which are identical to an ideal size. They’re straight leg and high-waisted.
Denim is clearly timeless, but it surely’s at all times evolving 12 months to 12 months. For 2026, is there a selected denim development that feels most related to you?
I like denim that is very worn in, and so I truly strive to not wash quite a lot of my denim, so it type of retains that—or continues that—worn-in look. I like horseback driving in my denim for a similar function. I feel overalls—they’re so snug, informal, and they are often actually cute. I like tucking them into my boots—that is my favourite factor to do with all denim. After which jean shorts. I really feel like, personally, they went out in my life for slightly bit, however they have been coming again. I’ll at all times prefer to pair denim with boots, although, whether or not it is my shorts, my overalls, or my denims.
I might love to listen to extra in regards to the marketing campaign shoot, too.
It was such a straightforward, enjoyable shoot. I confirmed up and bought all my hair and my make-up accomplished, and every part that they curated that day simply labored collectively. All the pieces was very all the way down to earth. I met Anine, and he or she’s so cool and provoking. She was telling me that her model originated in her storage, and now it is such a giant, profitable model, and it is simply so cool—actually inspiring to see anyone have such success in it. I felt so fortunate and honored to be the face of this marketing campaign.
How would you type the Hugh Jean?
They’ll type of work any means. I might positively put on these with boots. In any other case, like, flip-flops work, naked ft work, heels work. I feel it is tremendous stylish with heels, however I’ve no motive to be carrying heels anyplace.
You even have new music popping out so quickly—the Friday earlier than Valentine’s Day. What’s one thing you are particularly enthusiastic about with the brand new album?
I feel that this new wave of music showcases a extra mature facet of myself. I feel I’m simply at a spot the place I have been in a position to articulate issues higher, or quite a lot of these ideas higher, and I do know what I need to write about. And I really feel like lots of people have seen the very funky, all-over-the-place, enjoyable Claire, and the enjoyable music—and I feel that is nonetheless one thing that continues to be on this challenge. However I feel the facet that lots of people have not seen is the extra articulate and deeper songwriter facet of myself. That is a facet of me that I really feel like has been round for a extremely very long time. So it is one thing that I am excited to place ahead on this challenge. Going together with the idea of timeless—which was a really large phrase within the course of of constructing this challenge, and I feel within the course of of constructing initiatives to come back—I need issues to really feel timeless. I really feel like I am at a degree in my life the place I can begin to know what I need extra. So, I feel I can carry timeless to the desk, and I feel that can translate lots into stay performances as effectively. I am occurring tour in April, so not solely will you be capable of expertise this extra elevated, mature model of myself musically, however I am excited to carry that to the stage as effectively and curate simply extra of an expertise, reasonably than me at 16 years previous and leaping round.
You’ve talked about that the album was impressed by the concept of a backyard. Are you able to clarify what that metaphor means to you?
I explored the imagery of a backyard a ton within the midst of constructing this challenge. Particularly, I used to be referring to how a backyard is a spot of life and loss of life—pruning, selecting, watering, wilting, uprooting. It is a spot the place each life and loss of life can exist collectively and be very stunning. And I see many areas of my life wanting like this. I feel every considered one of these songs represents a bit of the backyard, whether or not it’s the wilting and the loss of life, the watering and the life, or the in-between of the pruning and the tending to the backyard.
I feel quite a lot of these experiences too—even by the loss of life of crops—comes life. When a plant dies, it has to return into the bottom. It turns into meals for the soil and the subsequent life forward. Lots of the experiences and the songs are about extra the loss of life or the wilting—I’ve seen them produce quite a lot of life in my life on the opposite finish.
Numerous these songs are nearly totally different relationships in my life, and I feel all relationships type of seem like this too. They’ve the pruning, the selecting, the watering, and the wilting—all of it. So, I’m excited for folks to discover quite a lot of the relationships that I bought to discover whereas making this album.
Working with ANINE BING feels very L.A., and I do know quite a lot of the songs in your album have been written in New York. Which tune feels essentially the most L.A. to you, and why?
The primary one which flew to my head is “My Lover,” which occurs to even be the title of the album. I wrote that one whereas I used to be in L.A., and I used to be looking the home windows on the ocean. It was a really intimate second. I really feel like once I write in L.A., it’s extremely totally different than writing in New York. I feel the setting that I write in actually impacts how the music comes out. In New York, it is intimate, it is type of chaotic, and there is a lot occurring. However in L.A., when I’ve house, and when there’s grass and open air, I simply really feel like I’ve house and room to create music. That is how that tune feels to me, as a result of that is the setting it was written in, and it jogs my memory of house, which is California.
Store The New Assortment
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Miles Sweatshirt Collegiate
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Miles Sweatshirt New Basic
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Casper Zip Up Bing
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Harvey Sweatshirt New Basic
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Harvey Sweatshirt Stencil
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Small Signature Hyperlink Belt
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Harvey Sweatshirt Stencil
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Alec Hoodie Framed Monogram
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Good Sun shades
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Mora Crop Sweater
